Google took in $37.9 billion in revenue in 2011, and $36.5 billion was from ads. According to an NBC News article, if Google stops collecting personal information, therefore they lose their advertisement income, all the Gmail users will have to pay 9 dollars per month to cover that loss.
A couple days ago (March 26, 2012), the FTC called for industry to develop a voluntary mechanism to let consumers signal they don’t want their data collected by online companies. Bloomberg Businessweek says that Leibowitz (current FTC Chairman) foresees there will be a certain type of tangible "Do-Not-Track" options will be available to consumers in 2012.
Although I support this privacy protection mechanism, and there is no doubt that every individual has to be informed about the data that is being collected about her/himself, I am still wondering what the flashback would be if Gmail, Facebook begin to ask us to pay monthly charges, and also wondering what percentage of people would be willing to pay for the services.
Many may still let the online companies collect their personal information. If Gmail alone charges 9 dollars per month, to opt out from Gmail, Facebook, Twitter, YouTube and many other will cost several times more than that. I wonder how many people will be happy to pay another bunch of utility bills when they get the same service as before while the leak of personal information is not visible, or does not make their lives unreasonably uncomfortable (although it can be somewhat creepy sometimes).
If the implementation of this mechanism becomes a mandatory requirement for the business, the wordings on their data sharing terms and conditions (in exchange of user info) will be very interesting things to pay attention to along with the user responses.